Sabtu, 07 Juli 2012

Free Ebook How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive WritingBy Jeff Brooks

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Are you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. Jeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.

  • Sales Rank: #188249 in Books
  • Published on: 2015-09-08
  • Binding: Paperback
  • 176 pages

About the Author
Jeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.

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Jumat, 06 Juli 2012

PDF Download PastimesBy Ruth Russell

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Pastimes is an introductory text. It gathers together the state of the art in leisure science and practice, reflecting as well a wide range of literature from the disciplines of sociology, psychology, economics, political science, and anthropology. More than a text that teaches the foundational meanings and roles of leisure, however, Pastimes is also a point of view. This text presents leisure as a human phenomenon that is both individual and collective, vital to survival and frivolous, historical and contemporary, good and bad. There are three main parts. Part one blends philosophy, religious studies, and the humanities in considering leisure as a condition of being human. Not only do chapters 1 through 4 establish the basic definitions and parameters for studying leisure, they ask readers to consider these concepts from their own personal framework. Part two is a focus on leisure's role in creating and reflecting society. Chapters 5 through 8 build on the personal relevancy of leisure discussed in part one and teach about leisure's contemporary cultural significance. These chapters rely on anthropology, sociology, and psychology concepts. Leisure's personal and cultural vitality are brought to a pragmatic conclusion in part three: leisure's use as a social instrument. Material from recreation and park studies is featured in Chapters 9 through 12.

  • Sales Rank: #5673673 in Books
  • Published on: 1999-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .93" w x 7.50" l, 1.60 pounds
  • Binding: Paperback
  • 410 pages

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Selasa, 03 Juli 2012

Ebook Figures of Speech: Six Histories of Language and Identity in the Age of Revolutions (Impressions), by Tim Cassedy

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Figures of Speech: Six Histories of Language and Identity in the Age of Revolutions (Impressions), by Tim Cassedy

Review

“Tim Cassedy has one of the most nimble, creative, and curious minds among early Americanists today. The case studies in Figures of Speech are unexpected, fascinating, and brought strikingly (and often hilariously) to life in his writing. This book is a remarkable and rare achievement.” (Hester Blum, Penn State University)“In showcasing how figures like Duncan Mackintosh, Noah Webster, and Mary Willcocks experimented with linguistic innovations, Cassedy reveals how language can serve to preserve ties to a lost country or to fashion a new self in a foreign setting. I admire the strong narrative arc of each of the book’s chapters and also Cassedy’s sparkling prose style.”  (Judith Pascoe, On the Bullet Train with Emily Brontë: Wuthering Heights in Japan)

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About the Author

Tim Cassedy is assistant professor of English at Southern Methodist University. He lives in Dallas, Texas. 

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Product details

Series: Impressions

Paperback: 296 pages

Publisher: University Of Iowa Press; 1 edition (January 3, 2019)

Language: English

ISBN-10: 1609386124

ISBN-13: 978-1609386122

Product Dimensions:

6.2 x 1 x 9.2 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#838,995 in Books (See Top 100 in Books)

Figures of Speech: Six Histories of Language and Identity in the Age of Revolutions by Tim Cassedy is an intriguing study of a small portion of language. Cassedy specializes in American and transatlantic literature, the cultural history of reading, and the history of readers’ relationships with texts. He earned his Ph.D. from New York University and is an assistant professor at Southern Methodist University.One of the themes in the book is how language defines a person. If one hears French spoken it is, and had been, assumed that a person of culture is speaking. When I was younger and living in Germany, I asked my language instructor why does German use die, der, and das. Wouldn't it be simpler to have a single article and what is the pattern or the purpose of those articles? He replied that there was no pattern or rule. You learned the proper article over time and by using three articles it is easy to tell who is the auslander (foreigner). Language there not only served as communication but also identity and security.Cassedy opens with the story of Princess Caraboo a woman found in England who spoke a language that no one could identify. She claimed to be a princess from Javasu, and it was determined that the language she spoke was not jibberish, but no one could decipher it. The townspeople identified her and formed an image of her life by the language she spoke.Through the book, there are examples of people trying to create a universal phonetic alphabet. The idea was that if everyone used the same phonetic alphabet pronunciation would be easier. If one was preparing to go into service overseas for the British Empire, learning the local language before departing was important, however, if the texts didn't offer the proper pronunciation one would have wasted their time learning jibberish.There are also biographies of Noah Webster, who was not always seen as a brilliant creator of the American dictionary and Edmund Fry, the creator of the Pantographia. Dwight Mackintosh's phrase "language makes the difference between man and man" is explained. In the time of revolutions, Frenchman, Nicolas Gouïn Dufief, who experienced revolution on two continents and settled in a third, created his own revolution in teaching French to Americans.Figures of Speech although about linguistics is more of a cultural history of the language of the people of England and the United States. The information is presented in mostly a biographical form creating interest in the person as well as their work. A well-done history filled with information but written in a manner that someone outside the field can enjoy.

Tim Cassedy’s “Figures of Speech” is a playful title, referring to the words we use but primarily to the figures in history who attempted to shape the destination of everyday writing and communication.The author focuses on six personalities, ranging from those well known to the average person (Noah Webster for his dictionary) to those we might not have heard before (Nicolas Gouin du Fief, a successful author and instructor of the French language). Mr. Cassedy has completed his research admirably, detailing the lives of these students of language and fully explaining their theories and efforts to steer the populace toward what they thought would be best for the world.There are many examples of their work, and the author shares their output along with the reaction from the people living at that time. Even in the 21st century one can have a strong opinion of what each was trying to accomplish. It boggles the mind how a person living in the early 19th century might have perceived their efforts.The book can be dry at times, especially given the subject matter. However, just about when the author was beginning to lose me, an interesting story would grace the pages and I was once again hooked and compelled to continue reading. While one could say the book is aimed at linguists, it can certainly be entertaining and rewarding for those of us standing on the fringe of their world. Five stars.My thanks to NetGalley and The University of Iowa Press for a complimentary ebook of “Figures of Speech.”

In the 18th and 19th centuries, intellectuals commonly believed that language "made the difference between man and man." That is, certain characteristics of a language (phonemes, orthography, vocabulary, etc.) shaped its speakers' way of thinking and could allow others to draw valid generalizations about them. Tim Cassedy examines the lives of six individuals who tried to use language as a means of shaping identity (individual, national, or international). He seeks to show that the conclusions drawn from this line of thinking usually did little more than confirm existing biases.The stories themselves will hold your attention if you have an interest in language, but there is some redundancy in their telling. For me, there was occasionally the feeling of "I think maybe he's reading too much into this," but that's pretty much par for the course in academic books ...and he's the expert so maybe it's just me. Overall, the book provided me with new historical information and kept my interest.

Really enjoyed this .. author wears his erudition lightly .. its first discussion for example .. and it continues throughout , is that language makes a culture, and we speak within framework by how our beliefs are articulated in that way. He also points out that attention to language and identity waxes and wanes .. very interesting .. He cites scholars throughout the text (personally, I wished there were more Greeks and Roman rhetoricians).. this book could really take off, and I intend to keep it available as reference. Really intriguing.

Figures of Speech was a good, but not great study of how "language was of intense interest in the nineteenth century." The linguistic idea that "language makes the difference between man and man," was the focus of Figures of Speech. Tim Cassedy explored this idea by looking at six people whose identity and lives were entirely dependent upon language.I felt that the two strongest chapters were two and five, which delved into the lives and work of Noah Webster and Princess Caraboo/Mary Willcocks, respectively.I liked this book and came away with a much stronger understanding of how language was entwined with identity in the 19th century.Thanks to Netgalley and the University of Iowa Press for the opportunity to read and review Figures of Speech.

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Jumat, 15 Juni 2012

Get Free Ebook Ethics: A Contemporary Introduction (Routledge Contemporary Introductions to Philosophy)By Harry J Gensler

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Harry Gensler’s Ethics introduces undergraduates to the main issues in contemporary moral philosophy. It also relates these issues to practical controversies, with special attention paid to racism, moral education, and abortion. It gives a practical method for thinking about moral issues, a method based largely on the golden rule.


Key Features:
• Serves as either the sole textbook for a lower-level introduction to ethics/moral philosophy course or a supplementary text for a more advanced undergraduate ethics course
• Provides clear, direct writing throughout, making each chapter easily accessible for an engaged undergraduate
• Offers a philosophically rigorous presentation of the golden rule
• Includes helpful study aids, including: bolded technical terms, boxes for key ideas, chapter summaries, suggested readings, and a glossary/index


Key additions to the Second Edition:
• A new chapter on virtue ethics, which deals with Aristotle, Plato, and related controversies
• A new chapter on natural law theory, which deals with Aquinas, double effect, sexual morality, and related controversies
• A significantly revised chapter on the golden rule, which is now much clearer on certain key points
• A significantly revised chapter on nonconsequentialism, which now has expanded coverage of human rights, libertarianism, and socialism, and uses the right to health care as a case example
• An expanded bibliography
• A new appendix that overviews key books students will want to pursue upon completing Ethics: A Contemporary Introduction, Second Edition
• A rewritten instructional program, EthiCola, which is now much easier to download and use and has (for students) revised exercises for each chapter and (for instructors) a score-processing program, class slides, and instructor’s manual.  This can be found on the book’s companion website: http://www.routledge.com/textbooks/gensler.

  • Sales Rank: #507027 in eBooks
  • Published on: 2011-02-24
  • Released on: 2011-02-24
  • Format: Kindle eBook

Review

"There have been many introductions to ethics but none comes close to the clarity and student-friendliness that characterize Gensler’s Ethics: A Contemporary Introduction. The content is not only informative but also a pleasure to read. Gensler’s resourcefulness keeps producing engaging questions that hold the reader’s attention from cover to cover. Thoroughly researched and rigorously argued, this revised and amplified second edition will prove very valuable to lecturers of ethics and students for many years to come."–Louis Caruana, S.J., Reader in Philosophy, Heythrop College, University of London

“Gensler's Ethics affords a concise and coherent account of the most significant frameworks of ethical thinking in contemporary ethics. It also offers readers a consistent and rigorous mode of analysis of each position. The text is replete with study questions and bibliographical resources. This second edition also adds a helpful new section on virtue ethics.”–James Swindal, Associate Professor and Chair of Philosophy, Duquesne University

About the Author
Harry J. Gensler, S.J., is Professor of Philosophy at John Carroll University in Cleveland. Some of his other books include Formal Ethics (1996), Ethics: Contemporary Readings (2004), Anthology of Catholic Philosophy (2005), Historical Dictionary of Logic (2006), Historical Dictionary of Ethics (2008), and Introduction to Logic, Second Edition (2010).

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Jumat, 01 Juni 2012

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  • Amazon Sales Rank: #3106393 in Books
  • Published on: 1980-11-21
  • Binding: Hardcover
  • 1112 pages

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Sabtu, 26 Mei 2012

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Energy and Civilization: A History (The MIT Press), by Vaclav Smil

Review

A wise, compassionate, and valuable book.―Foreign AffairsThis is a book to excite not just admiration, but also passion. It is a literate and precise analysis of the evolution of human societies viewed through the lens of energy.―Literary Review of Canada

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Everything we humans have ever done has depended on our ability to obtain energy, and Vaclav Smil is the world's leading historian of this process. Energy and Civilization is sure to be the early twenty-first century's most important guide to this all-important subject.―Ian Morris, Jean and Rebecca Willard Professor of Classics, Stanford University; author of Why the West Rules―For NowSmil's masterful overview explains energy's centrality in creating and sustaining civilization. Grounded in science, sensitive to cultural differences, and richly detailed, it is the definitive work on this vital subject.―David E. Nye, author of Electrifying America and When the Lights Went Out

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Product details

Series: The MIT Press

Hardcover: 568 pages

Publisher: The MIT Press (May 12, 2017)

Language: English

ISBN-10: 0262035774

ISBN-13: 978-0262035774

Product Dimensions:

6 x 1.6 x 9 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

29 customer reviews

Amazon Best Sellers Rank:

#66,990 in Books (See Top 100 in Books)

This is one of those books which should be widely read; a concise explanation of “energy” as relates to society beginning with terms and definitions which most people do not consider. Smil starts with the obvious (but often overlooked) statement that we on earth have no source of energy which is not provided by the sun in some form or another.From there, we start with the calculations regarding the number of calories any human needs to get through the day; pretty basic and clearly explained values.This is followed by the overall history of energy in human society, beginning with foraging and scavenging societies, using human muscle energy in more effective forms as a result of human reasoning; tools. Accompanied by (largely effective) sidebar notes, the narrative then progresses through the use of draft and ridden animal muscle, direct water and wind power, and then on to the use of ‘stored’ solar energy in the form of carbon and radioactive fuels, to the present. The fragility of society prior to modern use of those ‘stored’ sources is eye-opening and should serve as a corrective to anyone hoping to return to some romantic, pristine, autarky.I’m sure this was not intended for the general audience; the terminology and notation suggests and requires a certain level of education. But at times Smil seems to change units of measure in what looks a bit of braggadocio. Joules, calories, watts, any will do, but switching back and forth requires mental gymnastics and introduces the chance of errors; there is no reason to make a book less understandable than the transfer of information requires.Similarly, there is no reason for the pedantry regarding the phrase “Industrial Revolution”; I recall no one using the phrase to mean a ‘revolution’ in X years. As it was intended to mean a rapid change in many social arrangements, it was just that and is a useful shorthand for that phenomenon.Disregarding such caviling, we are, at well-researched and well-argued length, presented with the uncontroversial fact that we are consuming carbon energy resources far beyond replacement rates and that use is resulting in environmental problems which could be very serious. Fortunately, the author is not given to hyperbole; those environmental problems are neither certain in time or severity.But as Smil makes clear, there are really few alternatives. Our recent fantasies regarding wind or solar are never going to provide the energy surplus we currently enjoy, even if we had 100% battery storage technology. There is simply not enough ‘instant’ solar energy available to support the style to which we have become accustomed and others hope to achieve.Citing some studies regarding ‘happiness’ vs wealth which I find far from convincing, the author seems to come down on the side of drastically reduced energy consumption. He never suggests coercion to achieve that end, but it’s doubtful that those who are used to luxury and those who quest for it are likely to voluntarily reduce that standard of living or the desire for it, regardless of Smil’s personal (righteous!) choice of a 1Kw automobile.Begging to differ, I come down on the ‘let’s develop non-carbon energy’ side; nuclear. And if we are to prevent those possible environmental problems, we’d better get going on developing safe nuclear energy right now, rather than whingeing about the morality of Exon’s profit margin.

I purchased this book based on a recommendation by Bill Gates. It's very interesting and takes you through the history of how humans have used and transformed energy and how that increasingly efficient energy use has advanced societies (and where it hasn't).Be aware that it is very technically dense with a lot of specifics and almost reads like a textbook so it's not what I would call a "light read" but if you like that sort of thing than this book is recommended.

I am only 70% through the book, knowing that the rest will touch upon the noton that our dependence on a very high consumption of energy based on fossil fuels is unsustainable and that renewables gives only some comfort to this conclusion. As an economist I truly which that this perspective was more commonly available through education, as the available energy influcence on economic wealth and especially a long term perspective on this is severly overlooked in todays financial world.So thumbs up, 5 stars, is given to the author for puting the whole energy history in context, and how vital it is to appreciate our fossil fuel workhorses for now and it also led to my appreciation that we can use the energy surplus as today to prepare for a sustainable future of tomorrow. Even with less energy, it is possible to sustain a civilisation based on "energy helpers" so that living standards are still acceptable. The calculations back and forth when it comes to Joules/tons/kwh (or even barrels) is very useful for engaging the mind outside speed reading. An eye opener for me was the 90% energy conversion for electricity for kinetic energy as opposed to 40% for diesel and 25% for gasoline. Going electric for personal transportation based on renewables really makes sense overall!

Truly fascinating. It is hard to describe how impressive this masterful history is. A summation of a world of knowledge in a thorough, understandable, and context-rich book. Required reading for anyone interested in energy, sustainability, and the future of humanity.

Based on my previous Vaclav Smil reading, I was expecting (hoping) for more of a big-picture technical survey (along the line of "the physics of building and maintaining civilizations"). I was somewhat disappointed to discover a conventional historical narrative of the discovery and exploitation of the various familiar energy sources. Admittedly, more a case of missed expectations rather than any specific shortcoming of the book.

I was really disappointed in this book. It’s a history and is full of facts that seem almost randomly addressed. There is a lot of interesting information, but none of it seems to have a point , it’s just a collection of data. The citations are probably important to someone, but to a non academic they are just irritating and disrupt the flow of the text. I found Richard Rhodes’ book Energy:a human history much more informative and much much more entertaining.

As a mechanical engineer, I was taught a lot about energy and worked with it my whole career. I've always loved history as well. Now, I read a book that traces the human story along with the thread of how energy is found, grown, used, eaten, wasted...all that...and really dominates society in so many ways. This is a book long on detail so some may feel overwhelmed by it. My favorite part was the last 20% where the author appears to summarize the influence of energy on all the major domains of civilization. A book that I am keeping for reference and rereading.

Vaclav Smil’s books are always enjoyable. He demonstrates that the material civilisation that we have is the result of people acquiring the means of energy production. Yet he is also aware that energy is not the only thing that matters - it matters much, but the way it is used also depends on the culture and society.

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Sabtu, 05 Mei 2012

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